Main Idea is a full service video content production collective. We specialize in branded content, storytelling, and music video. Our goal is to create meaningful video content that stands out in today’s cluttered digital landscape. We choose to work with forward thinking brands, agencies, artists, and labels.

We take compelling stories and create an experience that moves audiences to feel, act and react. For us it’s about crafting meaningful and inspired content driven by people and culture. We do this through collaboration with our clients and creative partners in Vermont and beyond.